ADATA 威剛電子
Client
ADATA Tagline 威剛電子
Year
2020
Category
標語識別規劃設計
Type of Work
CIS企業識別系統
VI識別規劃
協助威剛電子企業進行 CIS 重新規劃,本質上是透過「品牌體檢」到「策略視覺化」的過程,為企業打造一套符合趨勢與公司當下階段的最佳視覺規範。工作內容首先從品牌workshop開始,而是透過深度訪談與產業分析,挖掘出品牌的核心 DNA。接著進入標誌與視覺規範(VI)的開發,包括字體、色彩組合及圖形模組的嚴謹定義,確保品牌在官網、社群媒體到實體包裝上都能維持統一調性」。最後交付一套應用指南,將名片、制服、辦公空間到數位介面等接觸點全面系統化。我們的工作是將抽象的企業理念具象化為高效的視覺語言,協助客戶在碎片化的市場中,用最低的成本被一眼認出,並建立專業且值得信賴的商業專業形象。
Our comprehensive CIS redesign for ADATA transforms brand diagnostics into actionable visual intelligence, tailoring a premier identity system for their current strategic evolution. We bypass superficial aesthetics, instead utilizing in-depth research to extract the brand’s fundamental DNA. The core deliverable involves a rigorous Visual Identity (VI) architecture, standardizing typography and color palettes to maintain a unified tone across global digital footprints and retail packaging. The project concludes with a robust Brand Manual that synchronizes all corporate touchpoints, from workspace design to digital interfaces. Our mission is to convert ADATA’s corporate vision into an efficient visual shorthand, enabling the brand to cut through market fragmentation with instant recognizability and established commercial authority.






