台灣華特迪士尼
聖誕節慶主題視覺
延伸視覺的空間裝置
不同場域的當地特色主題性符合臺灣民眾喜歡打卡分享的習性Story telling
Client
台灣華特迪士尼
Year
2017
Category
活動識別設計
Type of Work
活動主視覺
立體裝置
禮品包裝
捷運車廂廣告
各式文宣廣告
2017年為SOGO百貨30週年，同時迎接即將到來的耶誕佳節，與台灣華特迪士尼共同策劃「迪士尼魔法季節」（Disney Magic Season），而這也是迪士尼公司首次與台灣百貨業者合作的戶外大型裝置。在全省不同分館展示個別特色主題，以各個大家熟知的角色創造出相配合的場景情境，從主視覺、購物場域氣氛營造到立體燈光裝置，帶給每一位來到SOGO逛街的民眾都可以擁有最溫馨、最歡樂的耶誕佳節。
In 2017, to commemorate its 30th anniversary and the festive Christmas season, SOGO Department Store launched the 'Disney Magic Season' in an exclusive strategic partnership with The Walt Disney Company (Taiwan). This landmark collaboration represented Disney's inaugural large-scale outdoor installation venture with a Taiwanese retail operator. By deploying distinctive thematic exhibits across its nationwide branches, SOGO integrated iconic character-driven narratives with immersive lighting installations and spatial aesthetics. This initiative was meticulously engineered to optimize the retail atmosphere and deliver an unparalleled festive experience to all patrons.
「米奇趣遊台北」是台北市政府觀光傳播局和台灣華特迪士尼公司共同舉辦的活動。為了歡慶迪士尼 90 週年，特別推出全台首輛「米奇趣遊台北彩繪列車」。米奇彩繪列車共有6節車廂，在淡水信義線內外車廂以活潑的迪士尼人物圖素裝飾，內容包含3大主題、台北7大旅遊景點，列車規畫平日與周六於淡水、象山各發出9班次，行駛於紅線區段的淡水信義線。
To leverage Disney’s 90th-anniversary milestone, the Taipei City Government partnered with Disney to execute the 'Mickey Mouse Fun Taipei' brand activation. The centerpiece was a comprehensive metrorail wrap on the Tamsui-Kansan Line, marking a precedent for themed transit advertising in Taiwan. Spanning six carriages, the creative execution integrated Disney’s legacy aesthetics with seven strategic tourism hotspots in Taipei. By deploying nine scheduled daily trips, the project maximized brand impressions among commuters and tourists alike, successfully synchronizing urban transit infrastructure with a world-class entertainment narrative.
Disney 米奇90週年-紀念禮物盒